Ranch dressing swag

Rancheritos, rejoice! Rancheros, flex those dipping muscles, or flabby lack thereof! The holy grail of making carrots and celery not good for you anymore has amazing news!

In honor of National Ranch Dressing Day, which we guess is a thing, Hidden Valley Ranch has opened up its first online outlet, as chock full of branded swag and ranchy goodies as ranch dressing is full of fat and calories. Imagine a jewel-encrusted HVR bottle. Or better yet, the fabled Hidden Valley Ranch fountain! Along with greeting cards, T-shirts, hats, bottle cozies, totes and more, nothing could be better for a Hidden Valley Ranch fan except maybe a big bath in the mucousy deliciousness of the dressing itself!

Oh, you sly, creamy brand. We at Brandflakes are doing a slow-clap for the savviness of it all. Knowing your fans… understanding what they want… then giving them a rewarding digital experience worthy of their love… that’s something we can dip into.

Push-button beer ordering

Gone are the days of that torturous walk to the corner store for a six-pack. No more the painful lifting of that heavy beer into your shopping cart. Now, thanks to the good folks at MillerCoors, you can get your brew jones satisfied with the simple push of a button. Or a voice command, if you really just can’t get off the couch, because, um, Netflix and stuff.

Called “Miller Lite On-Demand” (somewhat of an oxymoron in my house, but that’s me), the brewer and IPG Mediabrands have jumped on the Internet of Things bandwagon with Amazon’s Alexa technology to facilitate the connected ordering and quick delivery of Miller Lite right to your doorstep. Drizly, an online alcohol-ordering platform, promises a boozy knock on your door within an hour.

With this, we may well have reached the very zenith of life as we know it. First, Amazon Dash giving you push-button access to Slim Jims, Kraft Mac & Cheese, and Depends. Then Pizza Hut steps up to the plate with an ordering button on a pair of sneakers. Now, beer. The Holy Grail.

A cloud that rains tequila

How does one convince rain-weary Germans that a Mexican vacation is the answer to their wet wintertime blues? You make it rain tequila, of course. Duh.

And that’s exactly what the Mexican Tourism Board did, with the help of its global creative agency LAPIZ. Unveiled during the rainiest part of the season at a contemporary art space in Berlin, the exhibit used special humidifiers to turn tequila into mist which condensed into a cloud, which rained tequila – but only while it was also raining in Berlin. Visitors were invited to experience (drink) the tequila rain by holding shot glasses under the cloud. After which, theoretically, a building full of wet drunk Germans would get on a plane bound for Mexico.

If this ever scales up, we at Brandflakes will be thirstily waiting right on the other side of the wall…
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