Spotify uses data for laughs and inspiration

Typically, your Spotify listening experience is a personal and private one. After all, you''d never want anyone to know you listened to every Chipmunk's Christmas song made over 86 times so far this holiday season. Or what songs are on your "Dedicated to my crush" playlist. Or, you know, the fact that you even have a playlist for that to begin with.

Well, Spotify is outting your weird listening habits (anonymously, thankfully) in the form of humorous global billboards meant to inspire users' 2018 resolutions.

This is a perfect example of how brands can use their endless amounts of consumer data in fun and creative ways their customers will enjoy . . .  far more than creepy and annoying ad re-targeting.

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