Nike app gets personal


Nike already has an extensive offering of apps delivering a variety experiences for a variety of needs. There's an app for sneaker lovers, an app for runners, an app that tracks key metrics to ensure optimal training levels, not to mention apps for a number of Nike's athletes. 

Nike is now offering NikePlus Unlocks, an app that uses a users buying history, activities, and feedback to curate personalized recommendations. Users can also talk to an expert at any time. So if you are running your first marathon, NikePlus Unlocks connects you with a seasoned marathon runner who can advise a user on the proper gear and more. 

Nike continues to find ways to enhance not just their customer's experience, but their lives by helping them to be their best. It's creating interactions like NikePlus Unlocks that continues to make them less of an apparel brand and more of a lifestyle coach. 

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites