Sometimes by finding a niche market, we really expose an under-serviced segment of consumers. According to the CDC, there are nearly 4 million babies born each year. At one time, pregnant women were thought to be delicate flowers that had to "take it easy." But that stereotype is long gone. Now being pregnant doesn't have to completely change your lifestyle. You can work, go to the gym, party (sans alcohol), swim, it's all good.
And sure, there are lots of prenatal yoga classes, but sometimes you just need to work up a sweat. Enter FPC, a new gym that has created challenging classes designed for pregnant woman who want to move.
FPC saw this under-served audience and is now on the forefront of changing the workout experience for millions of women.
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