A hair-grazing experience for holiday shoppers

Retail shopping can be an unpleasant experience during the holidays. Horrible parking lots, large crowds of people, unbearably long lines... shopping online seems like so much less of a hassle.

Fortunately for those in Leicester UK, grooming brand Mo Bro’s is opening a Beard-Stroking pop-up shop to give patrons a chance to de-stress between purchases.

Much like petting puppies during exam week, stroking a complete strangers' beard “can lower your heart rate and blood pressure, and help to reduce levels of cortisol, the stress hormone.”

So instead of pulling out your hair trying to figure out what to get grandma for Christmas, pull on some stranger’s well-coiffed facial locks.

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