Will students flock for free laundry?

In celebration of American Eagle’s 40th anniversary, the brand has unveiled a new concept store set to open November 10th in New York City’s Union Square. The store, located close to the NYU campus, will provide students and visitors with a unique experiential shopping environment. One that provides the ability to toss in a load of laundry (for free) while browsing for a new pair of jeans. Students can also kick back and study or create one-of-a-kind pieces from upcycled AE materials in the Maker’s Shop. Be certain however that American Eagle is watching, as they will have an onsite social media team to push real-time content and engage with customers.