The art of running


Runners from the Shanghai marathon get to take home a novel personalized memento of their run. Thanks to BMW + WIEDEN & KENNEDY's advanced data visualization, the 30,000 runners can plug their run information into a platform that produces a beautiful 3D visualizationThey can also see their speed, pace time and calories burnt. 


Now you can relive your marathon experience any time with your own personal piece of 3D art.

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