I'm Dreaming of a White Christmas...


Bing Crosby can dream, but a European retailer is delivering just that - a “White Christmas” to several of their lucky customers. TK Maxx (no...not TJ) hid two-foot snow globes in their department stores and if found, their customers win an opportunity to have fake snow delivered to their house on Christmas Day. How cool (pun intended)?!? Shoppers can also win online by shaking a virtual snow globe for a chance at the grand prize or gift cards to the store. This promotion was designed to not only break through the holiday clutter, but to drive home the point that, “TK Maxx is all about big gifts at small prices.” Who wouldn’t want a winter wonderland for free? This is such a fun way to create an experience for not only for the winners on Christmas day, but to any of TK Maxx’s customers who have the opportunity to participate in the promotion.

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