Even gym rats can be lazy.

Under Armour is taking steps to counter competition in the fitness gear market with a new subscription box service, ArmourBox. The service, launched in October, works much like other clothing subscription services in which participants provide information on style, sports and sizes so that the products received are customized to them. Then on a 30-, 60- or 90-day cycle, they receive a new box full of Under Armour to try at home for a week before deciding whether to purchase. For those committed to fitness (or looking good while running errands), the service can certainly help snip time from their schedule and improve brand experience.

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