I'm Dreaming of a White Christmas...


Bing Crosby can dream, but a European retailer is delivering just that - a “White Christmas” to several of their lucky customers. TK Maxx (no...not TJ) hid two-foot snow globes in their department stores and if found, their customers win an opportunity to have fake snow delivered to their house on Christmas Day. How cool (pun intended)?!? Shoppers can also win online by shaking a virtual snow globe for a chance at the grand prize or gift cards to the store. This promotion was designed to not only break through the holiday clutter, but to drive home the point that, “TK Maxx is all about big gifts at small prices.” Who wouldn’t want a winter wonderland for free? This is such a fun way to create an experience for not only for the winners on Christmas day, but to any of TK Maxx’s customers who have the opportunity to participate in the promotion.

Bid. Win. Save.

Attending a live sports game is an exhilarating experience. With the Dropit app, that live experience may now become even more exhilarating – especially when you walk away with a big-ticket item like a new car or motorcycle at enormous savings! Dropit is an interactive app that allows time-bound live auctions. To bid, users simply download the app and register. Once the auction starts, users swipe up when they feel the price is right… the longer they wait, the lower the price will be, but the competition will also be greater. In one case, a Ducati motorcycle that retails for over $15,000 sold for just $3,904. Now that’s quite an exhilarating experience… maybe even more than a homerun hit!

Will students flock for free laundry?

In celebration of American Eagle’s 40th anniversary, the brand has unveiled a new concept store set to open November 10th in New York City’s Union Square. The store, located close to the NYU campus, will provide students and visitors with a unique experiential shopping environment. One that provides the ability to toss in a load of laundry (for free) while browsing for a new pair of jeans. Students can also kick back and study or create one-of-a-kind pieces from upcycled AE materials in the Maker’s Shop. Be certain however that American Eagle is watching, as they will have an onsite social media team to push real-time content and engage with customers.

Even gym rats can be lazy.

Under Armour is taking steps to counter competition in the fitness gear market with a new subscription box service, ArmourBox. The service, launched in October, works much like other clothing subscription services in which participants provide information on style, sports and sizes so that the products received are customized to them. Then on a 30-, 60- or 90-day cycle, they receive a new box full of Under Armour to try at home for a week before deciding whether to purchase. For those committed to fitness (or looking good while running errands), the service can certainly help snip time from their schedule and improve brand experience.
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