A big part of a consumer’s connection to a brand is through their knowing that the brand “gets” them. Every brand interaction with its loyalists should be reaffirming. In its new campaign, the trade school Wyotech is making it abundantly clear to prospective students that it does just that. As a gearhead, I can tell you the campaign resonates. Dang! Why’d I get that STUPID masters degree in art?!
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