Test Drive High Dive

Skoda, a Czech car manufacturer, needed to get young drivers who didn't seem to care much for the brand. Or for any of its technical details.

But by rethinking their strategy, they were able to exaggerate and amplify the experience of their new crash avoidance feature in an unexpected way: they used a bungee jump at music festivals to simulate it. 

While they didn't likely sell many cars directly to post-jump partygoers, they clearly connected and created quite an impression. And, thankfully, no impact.