Donning a pro team jersey has always been a way for fans to show and feel a connection to their favorite teams and players. Well now NBA jerseys are giving back. By tapping a smartphone to the tag on their licensed jersey, fans can instantly get the latest news on their hometown heroes and even buy tickets to the game. Wow... a product that offers a 24/7 relevant experience – so long as you do your laundry? That's the future of all product development in our minds!
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