Oxymoron: Legal letter = good brand experience

Imagine it — a corporate lawyer’s cease-and-desist letter getting rave reviews — from marketers, no less! Netflix was recently put in an awkward spot when a pop-up bar with a “Stranger Things” theme became a huge hit with fans in Chicago. The trouble was the operators of the bar never got permission to use Netflix’s hit show so creatively. Rather than firing off the typical stern and aggressive legal letter, Netflix sent its complaint in the voice of the “Stranger Things” show. This brilliant move recognized that even letters from lawyers are part of a brand’s experience. Using humor and expressing love for their fans, Netflix still got the “cease and desist” part of the job done — and created even more great buzz for “Stranger Things.”

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