Imagine it — a corporate lawyer’s cease-and-desist letter
getting rave reviews — from marketers, no less! Netflix was recently put in an
awkward spot when a pop-up bar with a “Stranger Things” theme became a huge hit
with fans in Chicago. The trouble was the operators of the bar never got
permission to use Netflix’s hit show so creatively. Rather than firing off the
typical stern and aggressive legal letter, Netflix sent its complaint in the
voice of the “Stranger Things” show. This brilliant move recognized that even
letters from lawyers are part of a brand’s experience. Using humor and
expressing love for their fans, Netflix still got the “cease and desist” part
of the job done — and created even more great buzz for “Stranger Things.”
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