Keys in a confection

We’ve all gotten those Presidents’ Day direct mail offers from our local car dealerships. But Cadillac Canada did it right. Like WAY right, with an indulgent and luxurious offering that was befitting the brand.

They partnered with a renowned chocolate maker, Brandon Olsen, to deliver his iconic chocolate egg to Cadillac customers whose leases were about to expire. Inside the chocolate delight were a set of keys to their latest CT6 Sedan model which just so happened to be parked outside the recipient's home. Once the car was started, the GPS greeted them and navigated them to Olsen's restaurant for a free dinner for two!

Talk about an impactful experience. Way to go Cadillac.

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