From Pledge Drives to Pinot Bottles

Just a few weeks ago the news broke that NPR has launched their own wine subscription service. The the "subscription economy" is in full swing, it's not a huge surprise that NPR would join the likes of the Wall Street Journal in creating a recurring commerce model.

What's interesting is how the NPR experience and POV will translate into how they create and curate the selections. The hushed tones, the tote bag toting pledge drives, the nerdy quiz shows...how can all of these elements turn into an experience you sip -- not just listen to?