If someone walked up to a couple of
guys at a café and told them they should kill themselves for being gay, would
you feel like you should say something? One thing’s for sure. You’d experience
the event more viscerally than if you simply saw it as a comment online. By
removing the screen, Monika Lewinsky and BBDO have created a PSA for NationalBullying Prevention Month that turns cruel online posts into real life
occurrences. Next time you see hate online, you may just turn a passive
observation into an interventionary experience.
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