Burger King is Loving "IT" and Hating McD's

According to an article in The Drum, Burger King just got saltier than their fries in this stunt against McDonald's.

During the premiere weekend of Stephen King's "IT" in Germany, the brand hijacked the hype to take a swipe at the other clown in culture. During the ending credits of the movie, a confederate in the audience projected the following message on the screen: "The Moral is: Never Trust a Clown...Burger King." The video of the stunt and the reactions was captured on hidden cameras and quickly posted on social media channels.

This a great example of both newsjacking and prankvertising.

Love it or hate it, you have to applaud that it's a great example of brand being nimble, opportunistic, and focused using social to amplify experiences.

And, all of this coming the QSR brand that invented creepy.


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