And now a spot about cell coverage














To make the point that there are no black spots in Irish telecom eir’s cell coverage, the company replaced every black spot in an issue of the Daily Mail magazine (atop every i and j, after every sentence, in every semicolon and colon) with a colored spot. At the end of the issue, an ad from eir explained that they don’t like black spots, which is why they got rid of them in this magazine. Readers got the — uh, point — as well as a whole new experience with a familiar medium.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites