And now a spot about cell coverage

To make the point that there are no black spots in Irish telecom eir’s cell coverage, the company replaced every black spot in an issue of the Daily Mail magazine (atop every i and j, after every sentence, in every semicolon and colon) with a colored spot. At the end of the issue, an ad from eir explained that they don’t like black spots, which is why they got rid of them in this magazine. Readers got the — uh, point — as well as a whole new experience with a familiar medium.

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