To make the point that there are no black spots in Irish
telecom eir’s cell coverage, the company replaced every black spot in an issue
of the Daily Mail magazine (atop every i and j, after every sentence, in every
semicolon and colon) with a colored spot. At the end of the issue, an ad from
eir explained that they don’t like black spots, which is why they got rid of
them in this magazine. Readers got the — uh, point — as well as a whole new
experience with a familiar medium.
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