Anyone who has flown a budget airline knows the flight is
often an experience to be endured rather than enjoyed.
Straight-jacket seats, non-existent leg room, extra fees for carry-on luggage,
minimal entertainment — and don’t even think about food.
Enter KLM’s Flight Upgrader, a virtual reality experience
that allows the budget traveler to enjoy the comforts of a KLM flight — without
the cost. The free VR headsets were distributed to people waiting for budget
flights at JFK airport. By downloading the app, they had a chance to
(virtually) experience what they were missing: leg room, in-flight entertainment and a caring
KLM flight crew serving an appetizing meal.
Only one hitch with this promotion: its target audience was the
price-conscious traveler who chose not to spend significantly more money for a more
premium flight. Still, the idea of creating “flight envy” by contrasting a
great (virtual) experience with an underwhelming actual experience is clever. And
free in-flight entertainment is always welcome.
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