Experience hotel rooms just the way you like it.

Smart homes are rising in popularity offering integrated voice commands and smart phone controls for things like locks, lights and temperature. So why not have this same experience of control and comfort while staying in a hotel? The Hilton hotel brand is testing just that and has created a prototype smart hotel room that connects to stored guest preferences. So, when you check in they’ll know that your favorite channel is HGTV, you like the air turned down and the lights dim after 8pm. From a customer experience perspective, would this make you feel right at home, or more like big brother is watching?

Now there's a model my size.

We’ve all been there, shopping at our favorite store and see a dress we love – the fabric, the pattern, the color – it’s perfect! We grab our size and head to the dressing room only to find that it looks nothing like it did on the mannequin (who by all probability is a size 2 and 5’11”). Talk about a disappointing experience. That is, until this new AI technology from Vue.ai came out in India allowing shoppers and/or retailers to create realistic images of what that same dress may look like based upon varying sizes. This may not only save shoppers potential heartbreak in the dressing room, but may potentially save retailers the precious time it takes for employees to re-hang all of those “not-so-perfect-on-me” items. And the even better news? They're currently in discussion with American retailers to bring this amazing experience here to the states!

Car brand takes a flying leap

Czech car brand Skoda needed to create buzz among a young audience about road safety features—not the most scintillating topic. They decided to focus on their Front Assist technology that stops the vehicle before it collides with anything, and took a leap past conventional advertising clutter by creating an impactful experience amongst music festival audiences with a live activation. The Skoda Jump Assist hooked courageous fans to a bungee cord; on their way down they saw a life-size image of a truck, braking. Of course, they stopped before they hit it, memorably making the point. 

Wines with personality

You don’t need to be a wine lover to toast this augmented reality app from the 19 Crimes Australian red label. To give the brand a truly distinctive image, they went rogue and highlighted Australia's criminal past by turning their bottle into an experience. Real British convicts on the bottles tell their stories of being sent to Australian penal colonies, adding dimension to the other executions in the campaign, and deftly capturing the attention of its target, affluent young men. To not love this one would be criminal.

Cyberbullying comes to real life

If someone walked up to a couple of guys at a café and told them they should kill themselves for being gay, would you feel like you should say something? One thing’s for sure. You’d experience the event more viscerally than if you simply saw it as a comment online. By removing the screen, Monika Lewinsky and BBDO have created a PSA for NationalBullying Prevention Month that turns cruel online posts into real life occurrences. Next time you see hate online, you may just turn a passive observation into an interventionary experience.

And now a spot about cell coverage

To make the point that there are no black spots in Irish telecom eir’s cell coverage, the company replaced every black spot in an issue of the Daily Mail magazine (atop every i and j, after every sentence, in every semicolon and colon) with a colored spot. At the end of the issue, an ad from eir explained that they don’t like black spots, which is why they got rid of them in this magazine. Readers got the — uh, point — as well as a whole new experience with a familiar medium.