Prost to function & style


Grab a pretzel and don your lederhosen - Oktoberfest is here.

adidas Originals created a suede shoe for Oktoberfest-going consumers that incorporate fun elements into the design, including an embroidered pretzel on the back, the word “Prost” (Cheers) is featured above the classic 3 stripe, among others. These elements alone are kitschy enough to get people to buy them. But adidas went one step further and considered the context of where people would wear the shoe – at Oktoberfest (or other drunken festivals) where the beer flows, especially onto the floor as people get more drunk. So they made the shoes beer (and maybe even puke) proof.

This allows people to keep their style without the worry of ruining the shoes forever, which makes for a great experience all around.

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