Preparing the next purchasing generation early



Hulu was the first before Netflix and Amazon Prime. But, they missed the boat by not investing in original programming early. Now they've taken a very positive step to get that market back. 

Hulu and Spotify created a joint marketing program that has broken the price barrier directed at their most important potentially profitable market….college students. Spotify Premium for Students with Hulu is available to all qualifying new and existing Spotify student subscribers. It includes Spotify’s premium service and Hulu’s limited commercials plan for just $4.99 a month. 

Students already optimize their entertainment experience through their mobile device or their computer or tablet and not through a television set. That’s reality. This new marketing strategy acknowledges that experience and seamlessly integrates, making it a win win! In the long run, getting students to see the value of Hulu through this program will translate into stringer retention once they graduate and the price goes up.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites