If you build it, drive them there


What happens if your business opens up in a new place, but the location is kind of remote? 

You create your own bus line explicitly just for the sake of getting to that location. That is what Burger King did when its first restaurant in Brussels opened in an inconvenient location. In light of this, there was concern about getting people to go to the restaurant because, of course, they want to sell food, but also because if it's that inconvenient to get there it could be a negative experience and leave a bad taste in their mouth before they even order. So the company spared no expense to make it more convenient for consumers to get mouth watering Whopper goodness with its Whopper Bus Line to take hungry consumers directly there.

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