Don’t we all still love vacation?

American people are known to take some of their most cherished memories and souvenirs back from vacation. However, as a country we are taking less and less vacation as time goes on. Jet Blue is certainly aware of this trend and is trying to remind Americans how necessary a good vacation is, and how Jet Blue is the perfect vehicle to get you there. While they continue to add value to the in-flight experience, they are also addressing the problem head on through a line of office souvenirs. These souvenirs (ex: a plate that reads “Remember those free bagels?”) are a sarcastic way to remind people how fun taking a vacation can be.

These souvenirs remind consumers of the experiences they have yet to take. In a tongue-in-cheek manner, they spark a deeper conversation as to why as Americans we aren’t using all of our PTO. It seems as though these souvenirs are bought as a reminder to go out and buy better souvenirs from a more memorable location. So as Jet Blue reminds people of the lost art of vacation, they’re hoping the conversation they started will be punctuated by booking a Jet Blue fight to your favorite destination.

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