American people are known to take some of their most
cherished memories and souvenirs back from vacation. However, as a country we
are taking less and less vacation as time goes on. Jet Blue is certainly aware
of this trend and is trying to remind Americans how necessary a good vacation
is, and how Jet Blue is the perfect vehicle to get you there. While they
continue to add value to the in-flight experience, they are also addressing the
problem head on through a line of office souvenirs. These souvenirs (ex: a
plate that reads “Remember those free bagels?”) are a sarcastic way to remind
people how fun taking a vacation can be.


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