With the anticipation of this year's Star Wars: The Last Jedi building, today marks Force Friday II and the start of Find the Force - a global augmented reality treasure hunt. This three-day hunt provides an immersive shopping experience in over 20,000 retail locations across 30 countries.
To join the battle against the dark side, fans simply download the Star Wars app, visit a participating retailer, and scan merchandise containing the Find the Force logo. The scan will reveal a character, who through AR, appears in the real world. Consumers can then take photos, videos, and share directly to social media. New characters are revealed each day, with 15 total over the three-day event.
Not only does the app provide a unique experience with characters from the film, it drives consumers straight to retail - for three days! Now that's a win win.
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