A cliffhanger of an experience

When you have a consumer with a specific passion and needs, it's good to go out and meet them where they are.

Like, say, a cliff. Company 37.5 Technology did just that and launched a remote pop-up shop to reach hardcore climbers. The location is known for having potentially big shifts in weather, so the company handed out gear to climbers who may not have dressed appropriately, or to those who were interested in experiencing the benefit of the clothing's technology mid-climb. While the volume of people they reached may have been on the smaller side, having a high quality interaction with your core consumer is worth it.

It says a lot about a company that's willing to go to new heights to support their consumers' passions and try to help enhance their experience. 

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