The format of the store is reminiscent of a gallery, featuring products, displays and content that are all geared to tell a story that enhances the brand. As customers shop the store, they can enjoy a local craft beverage or a bottle of water that might later be recycled into materials used in Timberland products.
Even better? They're going to change the theme every six weeks, creating occasions that will give their customers a reason to plan their next visit...and the one after that, and the one after that.
That's how you transform a drab retail environment into a delightful one.
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