Safety first for the whippersnappers

A teenager getting their driver's license is often seen as a rite of passage. Distracted driving and speeding are most definitely not, especially when it comes to the mental welfare of the parents.

Toyota Europe and Saatchi & Saatchi London have attempted to ease the burden on the parental side of this experience by introducing Safe & Sound, a smartphone app that deters speeding and phone use while driving.

The app uses Google Maps API technology to know when the car is moving over 9 mph. It then proceeds to block all social media notifications and incoming calls. The app will also detect if the driver is speeding or touches their phone. It will then move to embarrassment level, as it stops their Spotify playlist, replacing it with the parents' playlist of choice. Keep in mind that the parents themselves do not need to like what they put in their playlist, as long as it is effective.

Good luck speeding to "Wake Me Up (Before You Go Go)" on repeat.


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