My life, my experience



Life changes. That is one constant. Sometimes it changes more drastically and leaves us changed forever. Volkswagen is launching a new car, the Arteon, and their ad campaign to go along with the launch taps Pete Eckert. Pete is a photographer who also happens to be blind. Being blind gives him a whole different experience with Volkswagen, which is the whole purpose of the campaign.

Most of us will experience a car from behind the wheel, or in the passenger seat watching the landscape go by. VW has brought Pete in to show the way he experiences the Arteon by emphasizing the textures, lines, sounds and presence through image.

It's simply beautiful. Just remember, because someone may not be the primary user of your product doesn't mean they won't be experiencing it. Head over to The Inspiration Room to see many of the photos.

3 comments:

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