My life, my experience

Life changes. That is one constant. Sometimes it changes more drastically and leaves us changed forever. Volkswagen is launching a new car, the Arteon, and their ad campaign to go along with the launch taps Pete Eckert. Pete is a photographer who also happens to be blind. Being blind gives him a whole different experience with Volkswagen, which is the whole purpose of the campaign.

Most of us will experience a car from behind the wheel, or in the passenger seat watching the landscape go by. VW has brought Pete in to show the way he experiences the Arteon by emphasizing the textures, lines, sounds and presence through image.

It's simply beautiful. Just remember, because someone may not be the primary user of your product doesn't mean they won't be experiencing it. Head over to The Inspiration Room to see many of the photos.


Banner Design Service said...

Nice article, thanks has been sharing this information. Do not forget to visit our website to share information and knowledge about health. If you want to learn more about creative banner, you visit now

Electric Blender said...

I have also gone through your other posts too and they are also very much appreciate able and I’m just waiting for your next update to come as I like all your posts.
If you want to learn more about The Electric Blender, you can visit now

Image Manipulation Expert said...

This is a very nice article. I have very glad to read your article. You are a really brilliant person. I have read your full article and I have got much important news that was very helpful to me. Thanks a lot for sharing a nice article. For portrait photography, e-commerce business, Photoshop needs product photo editing image masking pop up. We provide all kinds of high-quality photo editing services at a competitive price from Clipping Expert Asia. That helps to make your e-commerce business pop-up. If you want to know about the best high-quality product photo editing service can you visit Clipping Expert Asia.

Johan brandon said...
This comment has been removed by the author.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites