Making a splash with your daily commute

Public transportation. A life saver on the one hand and the dreariest part of the week on the other.

If you have ever lived in one of our major metropolitan areas, you've most likely already spent more time than you would ever want to waiting to hop aboard your preferred mode of transportation to bring you to work or to take you home. I bet you wish you could get those minutes back. I know that I did when I was a straphanger (do people still use that word or did I just date myself?).

That's why I love this campaign by Monterey Bay Aquarium.

Monterey Bay Aquarium - Interactive Bus Shelter Experiences from Chris Szadkowski on Vimeo.
They used augmented reality to transform bus shelters across San Francisco into interactive screens that not only displayed scenes from inside the aquarium, but also invited people waiting for their ride to play along with them in a variety of ingenious activities.

That's the way you transform unproductive, wasted time into an unforgettable experience.

1 comment:

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