Gather 'round the bucket kids

Historically, buckets serve an important but limited purpose in the fried chicken restaurant business. You get chicken, you consume chicken, you toss bucket in the trash . . . until now.

KFC has teamed with Ogilvy & Mather Johannesburg to create Suppertime Stories. The usual bird bucket fits snug inside one of three artfully designed sleeves. Each sleeve has a code which will unlock one of three stories on the mobile app. Customers then place the phone on their table (with torch facing up), place the sleeve over the phone, and turn off the lights. The story plays along with animated sound, light, and vibration, creating an immersive storytelling experience for the family.

This is probably only the second best thing KFC has ever done with a cardboard bucket, but it's definitely the coolest.