A delicious social media post for lunch

Even if you're not into surfing food porn images, you have no doubt run across instances where nearly all pictures of a potential meal location are just plates of food. They may look great, but that doesn't put them in your stomach.

Heinz changed that for food FOMO sufferers in Sao Paulo when they teamed up with ad agency Africa and Facebook Creative Shop to create the Irresistible Posts campaign that turns social content into a real-life, omnomable experience.

Local users of Instagram Stories are targeted based on geolocation and shown videos of burgers made by chef Santi Roig from Underdog Meat & Beers. The chef would then tell users to swipe upward on the screen to have Heinz deliver the burger to them in a personalized box (along with other Heinz products thrown in), effortlessly transforming the consumer experience from wishful thinking to delicious reality.

Finally, food porn that doesn't leave you feeling empty inside.


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