Playing with your food

RZA, tunes and a side fresh guac...? Sign me up! Chipotle Mexican Grill has created a giveaway campaign to raise awareness of only using the freshest ingredients in their food, tied together with hip-hop music. Along with RZA (multi-platinum hip-hop legend and creator and producer of the Wu-Tang Clan) they have created  “an immersive digital experience that reinterprets each ingredient in Chipotle’s food as music and responsive visuals.”

RZA created a unique sound to represent each of the 51 fresh ingredients on Chipotle's menu and those sounds were then paired with distinctive visual representations. When customers generate their food orders (through mobile phones) they also create a unique "visual song" based on the ingredients needed to complete their orders. The composition then results in a real-time, 360º visual-experience watched through their mobile phone. 

Chipotle also involved several other well-known artists to compose their favorite Chipotle orders accented with their own individual styles. Artists such as, Wu-Tang Clan, The Head and the Heart and Awolnation all participated in the campaign and their songs can be found on, Spotify and at Soundcloud.

But wait, there is more! Customers who partake in SAVOR.WAVS can also earn a buy-one-get-one entrée to experience the exclusive version of their favorite order. Chipotle knocks it out of the park by giving customers alternative ways to experience their food orders, listen to their favorite artists and enjoy free meals!

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