Showing customer appreciation helps to solidify yourself as a
brand that understands CX. Lyft accomplished this task by taking over a Los
Angeles car wash and turning it into a feel-good experience. The car wash,
which was completely decked out in Lyft's signature pink, was charging only $1
for a full-service wash as a thank you to their customers. Even better, all
profits were donated to the L.A. Regional Food Bank. A clean car and
giving back to the community, a total win-win experience!
Lyft definitely deserves some acknowledgment as they
show us how gratitude and humanity combine together for an amazing event.
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