Good advertising doesn't always mean expensive advertising

I'm not gonna lie, I love a bad audition every once in a while--definitely some terrific stories to laugh about! So, it’s no surprise I love this new ad campaign from Canada's Public Mobile. But it’s not just the laugh-value I appreciate, but the clever and strategic messaging. 

See, Public Mobile’s entire business is built on cutting costs and gimmicks so that consumer doesn't pay higher rates for service, all while ensuring they don’t make any sacrifices to the customer experience. This super creative ad campaign is the perfect manifestation of that: a memorable, low budget execution that reinforces their honest, funny, and genuine brand experience.