Do you speak dinosaur?


Chicago's Field Museum of Natural History is turning traditional exhibits into vibrant experiences by inviting the public to contribute in a fun, creative way.

At a pop-up audio booth that travels around the city, everyday Chicagoans are encouraged to provide the "voices" for various plants, animals and minerals in the museum's collection.

Working from scripts provided by local agency Leo Burnett, museum fans of all ages created personalties and backstories for a brachiosaurus, an army ant, an arachnid in amber, stardust, and more. And the level of natural talent has been impressive. The recordings will be available via smartphone for museum visitors to enjoy on audio tours.

For today's museum patrons - especially young visitors raised on images of talking lemurs and
hip-hop hippos - this democratic experience is a fresh way to make ancient artifacts feel totally new and the museum experience totally relevant.

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