Dawg-ma debunked


If you know Chicago, you know that Chicagoan’s have a deep, deep love for hot dogs. Dressed in yellow mustard, chopped onions, sweet pickle relish, dill pickle spear, tomato slices, pickled sport peppers and dash of celery salt. Almost everything but ketchup, because everybody knows, NO KETCHUP ALLOWED. That would be a sin.

This no-ketchup attitude enticed Heinz to pull off the chicagodogsauce.com campaign. Introducing a new tomato-based “Chicago DogSauce”. (Plot twist… it is actually ketchup).  The product was available “for a limited time only” and was supported by print and out-of-home advertising in the Chicago area. See how the locals reacted to Chicago Dog Sauce:




Bravo Heinz, (slow clapping) bravo… Helping consumers get over a negative stigma by opening their minds using their taste buds. Now Chicago ketchup lovers can enjoy smothering their dogs without fear of judgement.

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