Can I offer you something lethal?



It's no secret that food allergies are a serious health issue. One out of 12 children in the U.S. has a food allergy, and hospital ER's are flooded with anaphylactic reactions to food - at the rate of one patient every two minutes.

The problem is dramatized in a powerful PSA from End Allergies Together (E.A.T.) via BBDO/NY. In what could be called an "anti-experience," celebrity chef Ming Tsai is shown in a new food truck, offering delicacies that can cause numbness, paralysis, coma or even death to really hit home what the dining out experience is for people with food allergies. Potential customers are understandably put off, and the point is made: for many people, food is risky.

Chef Tsai has been a strong advocate for getting restaurants to comply with food allergy guidelines, and the spot has a text-to-donate push to fund allergy research.

The video is dedicated to the memory of Oakley Debbs, an 11-year-old who died from a nut allergy. But instead of opting for a PSA that simply tugged on the heartstrings, E.A.T. went straight for the gut.

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