Try it before you buy it!


Did you ever wish you could test out an expensive electronic product before you buy it?  Best Buy is teaming up with an Lumoid, an online startup company to let you try-before-you-buy certain products.
Customers will be able to visit a special section on BestBuy.com and pick from products such as cameras, audio equipment and fitness trackers including Apple Watches. Then, when you undoubtedly love it and want to purchase, you earn ~20% of the rental price back as a discount on the item you have tested. Note that the products being used for this system are “open box” items that were originally purchased at Best Buy, but returned so they can’t be sold at full price. This move by Best Buy seems to be a nice little niche attempting to keep some of those valuable online dollars currently being spent at sites such as Amazon. Only time will tell whether this model is successful, but it may just be enough to win over people who just “aren’t sure” about the latest technology.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites