This Bud's for the families that help protect us

Heading into the July 4 holiday, we’d like to call attention to Budweiser’s partnership with Folds of Honor in support of America’s military families. This summer-long campaign features unique patriotic labeling – a portion of the proceeds of each of these bottles sold will help provide educational scholarship opportunities to military families.

To bring the story to life, Budweiser has released a video featuring Adam Driver, himself a former marine. The video tells the story of a veteran injured while training to deploy for Desert Storm, and his daughter, who aspires to go to nursing school.

Budweiser has been focusing on immersive story telling to build more personal and relevant brand connections with consumers, as evidenced by its "Brewed Across America" and "Hard Way" video series. This new video fits right into that strategy with a story that nearly all Americans can relate to, and integrates some high profile star power to boot. Better yet, it gives consumers a strong altruistic and emotional incentive to choose Budweiser over competing brands. Seems like a strong win for the brand, a strong win for Folds of Honor, and a strong win for the families they help.   

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