The fitness wearable that talks back


Wearable fitness technology abounds. For the most part, these devices create one-way experiences – a device measures what you are doing and you look at it to see the results – how far you ran, how many steps you took, how did you do today compared to yesterday, or last week. And the investment in wearables has thus far been mostly in the cost of the devices and their ability to capture data. Its largely been up to the wearer to determine what to do with the information presented. 

But as consumers become more comfortable interacting with technology as personal assistants, one wearable has differentiated itself by focusing on telling users, via a virtual personal trainer, what the data means and what to do next. The result is a low-cost device that generates a high-quality engagement experience, and reveals the likely evolution of not only wearable fitness devices, but wearable technology in general. 

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