Pepsi partners with Snapchat to turn soda into an experience

A few weeks ago here on Brand Flakes, we mentioned that Snapchat was stepping up its brand experience with new features - now Pepsi is the first major brand to use them.

This summer Pepsi has partnered with Snapchat and placed Snapcodes on over 1 million of their limited-edition cinnamon-flavored Pepsi Fire containers, literally turning the bottle into an experience. Once consumers scan the codes they’ll have access to exclusive filters that include sponsored lenses with floating 3D objects, branded geofilters and a mobile game within the Snapchat app.

The game, called “Pepsi Summer Quest”, allows the user to run through several obstacles while collecting different Pepsi flavors in each of the five summer-themed levels. However, not all the levels are available…yet. The game launched on Memorial Day with the first level. Each additional level will become available over the next 4 consecutive Mondays. The game also serves as an entrance mechanism into a sweepstakes where the user will have a chance to win prizes and experiences.

One of Pepsi’s goals throughout this whole promotion is to have users engage in over one minute of gameplay, which is Snapchat's benchmark. With so many levels to play, Pepsi has already laid a lot of the ground work to surpass that mark.