Improve your CX with 'SOUNDSCAPING'

Music is playing a significant role in Target's ethos these days.  It's one thing to take a Gap-Swing-like approach to advertising and put it through the Target blender, but clearly this retailer's efforts don't stop there.  Their latest experiment, to think about the role sound can play to enhance the in-store experience, could well take store enjoyment up a notch.  Customers go to Target for their vast, yet curated selection - so why should the soundtrack of their shopping experience be any different?

Here's the bottom line:  If I'm going to take the time to go to the store, I'm glad to know they're thinking about all the ways I can get the most out of it.  Isn't that surely going to bring me back again next week?