Getting to a better sleep experience

In a tumultuous always-on world, sleep is a luxury.  And brands have clamored to come to our aid in our quest for a better night's sleep.

From lightbulbs to mattresses to wearables to healthcare, there are hundreds of options from which we might choose.  And the explosion of sleep trackers specifically, gives us an important clue into WHY our sleep suffers.

In the age of data, it's not surprising that these trackers exist, but what is interesting are the pains that the front runners in the industry take to maximize our sleep experience.  Our goal may be a consistently better night's sleep, but how we get there can be personalized thanks to this range of ever-advancing devices.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites