Can Best Buy beat Amazon?

While Amazon turns it's attention towards the food business, other retailers continue trying to find ways to shore up their relevance.  Case in point: Consumer Electronics.  Typically an expensive proposition where price drives where customers purchase, Best Buy is taking a new tack.

Soon they'll be giving customers a chance to experience products first hand before taking the financial plunge.  For a small fee, and with Best Buy credit towards the future purchase, customers are now, more than ever, incentivized to buy now through Best Buy rather than anyone else.

Clearly this retailer understands the challenges and options many shoppers face, and has offered an alternative that puts them in the driver's seat.  Let's see if this version of giving customers a better shopping experience works.

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