Branding a whole town


Waco, once a small boring town in Texas now a city that Chip and Joanna Gaines has transformed into a Fixer Upper theme park.
Not only have they taken over the town with their HGTV show where they fix up homes for lucky clients, they have made two massive grain silos into the Magnolia Market, a design store and gift shop, and a bakery. There is a large lawn area for children to hang out and play with covered picnic tables where you can eat the food from the many food trucks that line outside the silos.
There is now a large farmers market, new restaurants and bars, boutiques, and many bed and breakfasts and hotels throughout the town.
Waco is now a whole different experience and an impressive place to visit, all thanks to Chip and Joanna.

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