Dove knows not all bodies are created equal


We all know Dove is a brand that champions the natural beauty of women from their highly successful 'Real Beauty' campaign they launched over a decade ago. It tapped into women's #1 insecurity regardless of age, ethnicity or social status, and flipped it on its head.

Now, over thirteen years later, they're still inspiring women all over the world, but this time it's at shelf. Their limited-edition packaging now comes in a variety of shapes and sizes, just like the women that use it, and creates a more meaningful shopping experience for consumers, reminding them that our differences should be celebrated, not ignored.

1 comment:

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