The smell of latexxx in the morning

The latest installation from European rail provider Thalys is changing the way people book travel one sense at a time.  As a follow-up to it's 2015 Sounds of the City campaign, the brand has partnered with French agency Rosapark to create Scents of the City.

The activation features a pop-up travel agency that allows potential travelers to explore cities in the Thalys network by scent.  That's right folks, by scent.  Using corresponding maps, visitors can experience the smell of buttered tartines from a Parisian cafe or the smell of lataxxx from Amsterdam's Museum of Sex if you're into that sort of thing.  In total, you can experience 16 scents per city.  All the while, hostesses are standing by to book travel live or provide helpful insights on the best times to travel.

Using the strong connection between emotion and scent, Thalys has given us a completely new way to experience the romance of travel.

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