Guess what? Moms aren't always f!&%ing perfect


Let's be honest, Kraft Macaroni & Cheese's Mother's Day campaign, Swear Like a Mother, was pretty brilliant. I mean, what better way to show millennial moms that they understand the experience of motherhood in this day and age than to say "we know you don't believe in perfect parenting, and neither do we."

As part of the campaign, the brand partnered with Melissa Mohr, author of 'Holy Sh!t: A brief history in swearing,' to create a hilarious TV spot that moms are certain to relate to. And they didn't stop there, the brand also created fail-canceling ear plugs for kids so mom doesn't have to feel guilty when she just can't seem to censor herself. We'd say the brand certainly succeeded at creating a unique and relatable Mother's Day experience for these moms.

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